About Us

Groundtruth is an innovative New Zealand company using science, technology and community engagement to enhance the management of ecosystems and productive landscapes.

Our services and products are designed to achieve positive and sustainable land management results that are supported by local communities, businesses and other stakeholders.

Founded in 2003, Groundtruth’s work is based on an understanding that the health of indigenous biodiversity is inseparable from the health of all natural systems and the health of the people and communities they serve.

Key personnel

Peter Handford (Managing Director)

Coming from a background in forestry, Peter is an NZ Institute of Forestry Registered Forestry Consultant. He has wide experience working in management of forests and wider landscapes for production of timber and other products as well as delivery of biodiversity, water supply, recreation and other services.  He has skills in biodiversity monitoring and conservation management, as well as the environmental management of land-based production systems.  Under his guidance and careful stewardship,  Groundtruth has developed from a small consulting business to a key player in the management of New Zealand's land and environment. 

Dr John-Paul (JP) Praat (Director)

JP brings over 20 years experience in applied agricultural, horticultural and vinicultural research, farm and forest management and technical development to Groundtruth. This all started from a practical farm upbringing and went on to include completing a PhD in no-tillage crop establishment, into R&D and farm forestry on his own account. Specialist areas include agrichemical application, precision agriculture, crop management, product tracking and information management. He brings this together now as sustainable land management expertise and in conjunction with Peter Handford at Groundtruth delivers complete landuse management solutions.

Daniel Bar-Even (Chief Technology Officer)

Daniel has a comprehensive background in information technology and over 25 years experience in software and internet development. As manager of Groundtruth's IT projects, applies his experience to developtechnology solutions to environmental and land management challenges.