Groundtruth is a New Zealand-based company working at the intersection of science, technology, and community to support smarter, more sustainable land management.
Since 2003, we’ve partnered with landowners, councils, iwi, and industry to enhance the health of ecosystems and productive landscapes across Aotearoa.
Our services and tools are built to deliver practical, long-term results—rooted in data, local knowledge, and a deep understanding that the wellbeing of people, biodiversity, and whenua are inseparable.
Management Team
Peter Handford
Managing Director
Peter is a Registered Forestry Consultant with the NZ Institute of Forestry, and brings a wealth of hands-on experience in looking after forests and landscapes across Aotearoa. His work spans everything from growing timber and other resources to supporting biodiversity, clean water, recreation, and more. With a strong background in conservation and environmental management, Peter’s all about finding the balance between production and protection.
Dr. John-Paul Praat
Director
JP brings over 20 years of experience in applied agricultural, horticultural and vinicultural research, farm and forest management and technical development. Growing up on a farm led him to completing a PhD in no-tillage crop establishment, R&D and farm forestry. Specialist areas include agrichemical application, precision agriculture, crop management, product tracking and information management.
Daniel Bar-Even
Chief Technical Officer
Daniel has a comprehensive background in IT and over 25 years of experience with the internet and software development. As the manager of Groundtruth’s IT projects, he applies his experience to developing technology solutions to environmental and land management challenges.